Mr. Negative is here to shake up film photography — bringing bold attitude, fresh ideas, and a whole lot of personality to the analogue world.
Born in Footscray, Victoria, and created by husband-and-wife team Gareth and Emma, Mr. Negative started with one simple idea: film should be fun. Really fun.
They took everything people love about shooting analogue — the anticipation, the imperfections, the surprise, the nostalgia — and gave it a fresh new look with packaging that refuses to blend in.
Made for longtime film lovers, curious newcomers, and anyone who thinks photography should have a little more character, Mr. Negative is keeping analogue alive, loud, and anything but boring.
Film isn’t dead. It just needed a bit more attitude.
